The U. K will ban junk food ads online and on television before 9 p. m. The new rules will put into practice October 2025.
These rules are made to prevent children from seeing ads for foods high in fat, salt and sugar. It's part of the government's move (improve) the general health of the country.
Health activities welcomed the ban. " This is great news these rules will keep children away from unhealthy food and drink advertising, " said James Toop, officer in the government who is leading a movement to create a much(healthy) food system for children.
"We know the more junk food ads you see, the more unhealthy food you're likely to eat. Limiting these ads will protect more young people from falling into this trap, " Toop explained.
This measure also( help) to reduce the pressure on the country's healthcare system. " One of these (problem) is the childhood obesity crisis, " said U. K public health minister.
According a recent survey, over one in five (Britain) children are overweight before they start primary school (five years old). This rate rises to over a third by the time they leave primary school(11 years old).